Laura Williams-Tracy has contributed to SSA Magazine since 2007, primarily covering the business trends that have shaped the industry as it moved from an alternative asset class to a high-performing asset class sought by entrepreneurs and institutional investors alike. Along with monthly features in SSA Magazine, Laura contributes to a variety of association communications efforts, including the SSA blog, state association newsletter, Florida SSA’s quarterly publication and the weekly Self Storage Industry Report. Laura is a Charlotte, N.C.-based freelance writer who can be reached at laura@lwtcommunications.bz